• 목록
• 답변
• 글쓰기
• 게시판 리스트 옵션
  • 수정
  • 삭제

Creating a successful multi-brand exhibit demands strategic alignment, transparent dialogue, and a cohesive identity that lets every participant stand out.

Start by defining the overall goal of the booth — are you aiming to increase awareness, generate leads, showcase innovation, or drive sales?

Once the objective is clear, bring all participating brands together for a planning session.

Assign clear duties from the start: creative direction, event setup, personnel scheduling, and financial oversight.

Budget contributions should be equitable unless a written agreement specifies a different arrangement.

Next, develop a cohesive design theme that ties all brands together without overwhelming individual identities.

Select complementary hues, typefaces, and textures that reinforce the collective narrative while giving each brand room to showcase its mark and core value proposition.

Organize the space into dedicated zones, ensuring each brand has its own defined footprint.

Use signage, غرفه سازی نمایشگاهی lighting, and product placement to guide visitors naturally through the space.

Create shared experiences that encourage interaction — this could be a demo station, a photo opportunity, or a live presentation that all brands can participate in.

Shared activities help visitors remember the booth as a whole rather than as separate booths.

Ensure every staff member understands the core theme and can seamlessly direct guests to the appropriate brand expert.

Plan rotating schedules to guarantee every brand is visibly present at all times.

Include at least one person from each brand during peak hours.

Provide a shared communication tool like a group chat or walkie-talkies so staff can coordinate quickly.

Create a core script for hospitality and common inquiries, while empowering each brand to adapt replies for their unique offerings.

Monitor outcomes using collective benchmarks such as attendance volume, lead generation rate, and social media reach.

Deploy trackable digital tools — QR links, branded landing pages, or form fields — to capture data by brand.

After the event, hold a debrief meeting to review what worked, what didn’t, and how to improve next time.

Maintain a comprehensive archive of plans, feedback, and outcomes to build institutional knowledge.

The key is collaboration without compromise.

When executed with precision, a multi-brand booth elevates visibility, credibility, and ROI for every partner